One minute you’re talking about MLS games on TV, the next you’re sitting in one of the biggest seats in North American soccer.

The New York Red Bulls appointed former Toronto FC captain and Canadian men’s national team great Julian de Guzman as RBNY sporting director, on Friday.

“I am proud and honoured to be a part of this renowned organization,” de Guzman said in a club statement. “The New York Red Bulls have been an exemplary model of soccer in North America, and I am very motivated to achieve great things with this team. I can’t wait to be a part of the family.”

It’s a big move for the 42-year-old who most recently was the founder, managing partner and president of League1 Ontario champions Simcoe Rovers Country FC, in addition to working as a regular TV analyst on TSN’s MLS and international soccer coverage.

“We’re thrilled to bring Julian into our club. Julian brings a wealth of experience, not only in our league but also from abroad,” RBNY head of sport Jochen Schneider said in a club press release. “His focus on our coaching staff, our players, our second team and our academy will help propel us forward.

“His experience will be invaluable to our organization.”

De Guzman was the first Canadian to ever play in La Liga and became a household name at Deportivo La Coruña before returning home to become Toronto FC’s first-ever Designated Player. He also played with FC Dallas and the Ottawa Fury before transitioning into managerial and the GM role in the nation’s capital.

The Red Bulls parted ways with former sporting director Denis Damlett this winter and hired new head coach Sandro Schwarz less than two months ago. RBNY also made one of the biggest signings of the MLS off-season, inking Swedish international Emil Forsberg from RB Leipzig.